Hotels & Resorts - Marketing & Advertising

MALONEY STRATEGIC COMMUNICATIONS | maloneystrategic.com 28 The Elite Collection La Quinta ON-LINE MARKETING CREATIVE ONLINE MARKETING The Elite Collection The Elite Collection is a website that LGBT travelers can use to find and review four and five-star LGBT friendly resorts worldwide. The site includes a robust search tool, specific property imagery, location information and a complete review section pertinent to the LGBT traveler. The back-end of the site allows for hoteliers to join The Elite Collection, edit their pages, and purchase additional marketing and promotional services from The Elite Collection. The site is fully client manageable and City of Irving/Convention and Visitors Bureau Advertising Agency Representation Proposal #197-06F BROCHURES La Quinta Inn and Suites “Q” Travel Journal In 2005 La Quinta Inn and Suites hired MSC to de velop a high-end giveaway to p romote La Quinta and Baymont properties. The end result is a travel journal that presented La Quinta as a partner along the way of the journey of life rather than a one-time travel destination. The book was hard bound and presented with a La Quinta pen. *MSC Estimate City of Irving/Convention and Visitors Bureau Advertising Agency Representation Proposal #197-06F 25 LOGOS (EVENTS, ATTRACTIONS, AND SPECIAL OCCASIONS) La Quinta Inns and Suites 2006 “A Sure Bet” Trade Show Program Every year La Quinta has a major presence at seven to ten major trade shows. The sales staff at La Quinta enjoys an industry-wide reputation for fun and innovative themes that they carry with them from show to show. The 2006 theme is “A Sure Bet” where the entire sales staff dresses in western attire and the booth is made up of a western saloon where visitors can play Texas Hold’em for La Quinta branded prizes. *MSC Estimate (logo only) MSC Fees: $2,200.00 Vendor Fees: $0.00 Total $2,200.00 * Estimate is based on the proposed MSC / ICVB contract.